Cadence Planning
Sales Sequence Builder
Build a practical outbound cadence by persona, channel mix, and objective. Useful for SDR managers, founders, and RevOps teams that need a repeatable sequence fast.
Day 1Email
First touch
Lead with relevance around [Topic]. Focus on pipeline, rep productivity, and execution quality.
Day 3LinkedIn / Call
Add second touch
Use a short nudge that references the original point without repeating the whole pitch.
Day 6Email
Add proof
Use social proof or a concrete example tied to earn a low-friction meeting.
Day 9Call / Voicemail
Test urgency
Keep the ask direct. Check whether this is a priority now or later.
Day 13Email
Final pass
Send a final message with a simple CTA or close-the-loop framing.
Sequence design rules
- Each touch should add something new, not repeat the same ask.
- Shorter sequences are easier to operationalize and improve.
- Multi-channel works best when the message stays consistent across touches.