What is Reply Rate?
The percentage of cold emails that receive a direct response from the recipient.
Understanding Reply Rate
Reply rate is the most important metric for cold email campaigns — more important than open rate. A 1–3% reply rate is average for generic cold email. Well-targeted, personalized sequences with verified data routinely achieve 8–15%+ reply rates. Positive reply rate (interested replies only, excluding opt-outs) is the metric that actually predicts pipeline.